The chart below shows the results of the study by Zokem.
Here is the basic quote...
"The study, conducted in April 2011, found that on smartphones, apps were used 85% of the time, but the Web browser was used just 15% of the time. On tablets, apps were still popular, but were used just 61% of the time as compared with Web browsing, which was used 39% of the time."
I hear lots of discussion about how your company's phone app will become more important than your company's web site. In a post PC world - which we are now entering - I believe this is definitely true.
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